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9th grade · English Language Arts · Unit 12 of 12

Media Analysis

Rhetoric, framing and synthetic media

What your child practices

Students analyze the purposes and techniques of media messages (rhetorical appeals, framing, propaganda, sponsored content, deepfakes) and how beliefs and algorithms shape interpretation.

California Content Standards learning standard: RI.9-10.7; SL.9-10.2 · analyzing how media messages use appeals, framing and other techniques

Sample questions

A taste of this unit. In the app, questions change every time and get easier or harder to match your child.

  1. Question 1

    What is a rhetorical appeal to ethos in an ad?

    • using a trusted expert to build credibility
    • using statistics
    • using humor
    • using a sad story

  2. Question 2

    What is a deepfake?

    • a news correction
    • a blurry photo
    • a documentary
    • AI-made video or audio that makes a person seem to say or do something they did not

  3. Question 3

    How can a misleading chart exaggerate a trend?

    • by including a source
    • by using a title
    • by labeling axes
    • by cutting off the bottom of the y-axis

  4. Question 4

    What is the purpose of a political attack ad?

    • to entertain only
    • to persuade viewers against an opponent
    • to inform neutrally
    • to sell products

  5. Question 5

    Why do media makers use stereotypes?

    • they make stories longer
    • they are always accurate
    • they are quick shortcuts, but they can spread unfair ideas
    • they are required

  6. Question 6

    Why might the same speech be described as “bold” by one outlet and “reckless” by another?

    • each outlet frames it to fit its perspective
    • one outlet heard a different speech
    • words have no meaning
    • the speech changed

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