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4th grade · English Language Arts · Unit 11 of 13

Media and Sources

Target audiences, techniques and good sources

What your child practices

Children practice naming the target audience and purpose of a message, spotting techniques like close-ups and “hurry” words, telling facts from opinions, searching with keywords and judging whether a source is reliable.

Oregon State Standards learning standard: ELA.4.W.8; ELA.4.RI.7 · searching, judging sources and reading the purpose of media messages

Sample questions

A taste of this unit. In the app, questions change every time and get easier or harder to match your child.

  1. Question 1

    What is a target audience?

    • the price of the product
    • the group a message is made for
    • the people who made the message
    • the place an ad is shown

  2. Question 2

    Why might a news website and a store website describe the same new bike differently?

    • they have different purposes
    • they are the same website
    • bikes change every day
    • one is always lying

  3. Question 3

    An ad shows a slow-motion close-up of melting cheese. How does this persuade?

    • it explains how cheese is made
    • it lists healthy facts
    • it makes the food look delicious
    • it gives the price

  4. Question 4

    Which website ending often belongs to a government group in the United States?

    • .fun
    • .zip
    • .gov
    • .toy

  5. Question 5

    An ad says “Hurry! Only three left!” What technique is this?

    • making you feel you must act fast
    • giving expert advice
    • telling a funny story
    • showing a fair comparison

  6. Question 6

    Why might a toy company pay a popular video maker to play with its toy?

    • to teach kids to read
    • so the video is about science
    • so viewers want the toy
    • to warn kids about the toy

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