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Grade 5 · English Language Arts · Unit 10 of 10

Media Smarts

See through persuasive ads

What your child practises

Spotting the tricks ads use, telling facts from opinions, and asking smart questions about who made a message and why.

Yukon Curriculum learning standard: Persuasive techniques in media (bandwagon, testimonial, exaggeration, emotional appeal, repetition, facts and figures); questioning what we read and view; fact and opinion

Sample questions

A taste of this unit. In the app, questions change every time and get easier or harder to match your child.

  1. Question 1

    Which technique makes claims so big they can't be true?

    • exaggeration
    • testimonial
    • emotional appeal
    • repetition

  2. Question 2

    Which persuasive technique does this ad use?

    All your friends already have light-up sneakers. Get yours today!

    • repetition
    • exaggeration
    • testimonial
    • bandwagon

  3. Question 3

    Which persuasive technique does this ad use?

    Fresh, fresh, fresh! Our bread is always fresh!

    • repetition
    • bandwagon
    • emotional appeal
    • testimonial

  4. Question 4

    An ad shows kids laughing as they play a new video game. It plays during a cartoon show. Who is the target audience?

    • kids
    • business owners
    • grandparents
    • farmers

  5. Question 5

    Which statement from an ad is a fact that could be checked?

    • This jacket looks amazing on everyone.
    • This is the coolest bike ever.
    • This is the best book of the year.
    • The game is for ages 8 and up.

  6. Question 6

    Sort these ad statements into facts and opinions.

    Sort into: 📏 Fact · 💬 Opinion

    • 🎲The game is for ages 8 and up.
    • 📖The book has 240 pages.
    • 🧥This jacket comes in three colours.
    • 🧥This jacket looks amazing on everyone.
    • 🥣Our cereal tastes better than any other.
    • 📖This is the best book of the year.

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